Branding a business is the foundations for it’s success. A business logo speaks volumes and says what the business does. It is a badge that shows both online and offline customers who you are, as well as your business aims.
Building a business takes time, planning and work. It is about positive actions in solving consumer’s problems and the brand needs to be in the mind of the public in order to build trust.
I admit my logo is from a rebrand, however I have changed my domain name and website because of previous abuse and negative comments. I have experienced first hand how words and conflict can have on a business – damage limitation to the work I do and to the products I design and sell. And although through no fault of my own (investigations, court battles, confusion, conflict, cruel comments and not being able to take a salary while this has been going on), it has had a serious negative affect on my business.
I have had to distance myself from all of this simply for my own peace of mind and focus on the aspect of making a positive impact in the world instead.
As a business brand your actions, words and even the team you work with all make up the whole picture about what you do and who your clients are. Even to the clothes you wear, the people you chat to, the books/magazines you read and the food you buy. No one wants to do business with dishonest people.
Building a positive business brand online is all about your website/blog, your social media and your posts. These all should be part of a marketing strategy that impacts those who read them. I am my own independent business and designer, who speaks the truth and prefers this to be on my terms and no one else’s. However trying to keep business and personal issues separate has not been easy.
Building a brand is also about the emails you send, the people you have meetings with, the work you do in the community and your promotional flyers, business cards etc. Having a business you enjoy working on is one major important factor – if you do not enjoy what you do, there is no point in working on your branding.
So why not give your business a reflective masterclass? Are you happy with what you do? How can you improve? Or does your business need a refresh?
Taking time to look closer at your business and its clients makes a stronger, better business long term.