We are surrounded by patterns and colours. They are in magazines, online, in the community, part of fashion outfits and they are even important in the branding of a business.
There is a psychology to colours which is shown in detail below to their meanings and how they are portraited in everyday life. From pale pastels to bold vibrant shades, you cannot escape the world of colours and patterns.
Fashion and interior design patterns include checks, polka dots, stripes and animal prints as well as alternative abstract designs which bring clothing and rooms to life. Choosing patterns that match a person’s complexion or their fashion accessories can really boost someone’s confidence.
Fashion fabric patterns and colours can be a trend-setting style that everyone wants to wear or be an individual, stand alone design that catches the eyes in a crowd.
Home interior colours and designs are just as important when decorating a room or refreshing a wall feature. They give a room character and style that can change a room instantly.
Researching patterns and colours for a room needs planning and thought. Either visiting a high street or browsing online for ideas are the best ways to match colours and patterns for the home.
Saving them on a virtual mood-board such as Pinterest is a perfect solution if you are browsing online as they can be saved all in one place. If you prefer collecting wallpaper samples, fabric swatches and paint charts, then a physical mood-board makes a great alternative, which can be added to before you make a final decision. Having a physical mood-board is a perfect way to involve family members or friends, especially if they have a favourite colour, theme or style.
When designing a business logo colour or design, then writing down what your business does and how you would like your business to be portrayed will determine what colours you choose. Having something memorable like the Nike “tick” or the famous google words make a business stand out and be noticed.
Being creative with colour and a business logo is important, just as long as you do not infringe on anyone else’s business or copyright laws. Having a memorable strapline to the business also gives a business design and style. A business strapline is the words used after a business that links what they do. For example KitKat say “Have a break, Have a KitKat”
This is just one example and there are thousands of them all over the world from different brands, using the same colour psychology to sell products and services.
As you can see colours and patterns can be modern, traditional, bold, delicate, thought provoking and stylish. They speak volumes about a person, home or business .
Do you have a favourite style or colour that makes you feel inspired?